EDDM (Every Door Direct Mail) - Low Cost Direct Mail Marketing
Easy, Inexpensive Direct Mail (EDDM):
Direct mail is still a viable and important component of marketing for many businesses in Georgetown, Round Rock, and Austin - both large and small. But many small business owners are confused by all of the mailing regulations and fees set by the post office - and don't have the time or expertise to figure it all out.
Good news! EDDM allows your business to target your marketing to specific neighborhoods at low cost
For those that want an easy, simple solution for mailing to potential customers the post office has created a program called: EDDM - Every Door Direct Mail.
EDDM is a simple solution for direct mail marketing.
- You don't have to buy a mailing list
- You don't have to run your list through postal software
- You get the lowest rate possible on Postage (starting at 15.4 cents/each)
From the USPS website:
"USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size."
How to get started with EDDM:
First - Head over to the Post Office's EDDM mapping tool - USPS EDDM Mapping Tool.
There you can search by the zip code or city you wish to target. Then you can use the map tool to zoom in on specific postal routes for the neighborhoods you want to target.
The tool can also give you info on the income, age, and a few other characteristics of the routes - so you can better judge if it is a good route to target for your business or not.
Once you pick a route or combination of routes, the tool will tell you the number of addresses on that route and what the total postage cost will be.
Some requirements for EDDM:
1. In order to use EDDM, you must mail to all addresses on the route!
2. The card must also be a "flat" size - that is post office terminology for a card that is greater than 6.125 wide OR 11.5 inches long.
We can help you with any questions on finding routes or determining what size card you need to qualify for EDDM rates.
Second - Contact us, at Ink Images! Give us the list of routes you would like to target, and we can give you a price on printing and mailing your cards.
We will print, prepare for mailing, and deliver your cards to the Post Office. You won't have to do a thing.
As Direct Mail Professionals, we can prepare and mail your cards for the lowest possible price, in the most efficient manner.
The post office has specific forms and preparation methods for mailings. We are experienced in filling out EDDM paperwork and preparing your mailing so that it passes through the USPS with no problems, and at the lowest cost.
Feel free to contact us with any questions about EDDM mailing, or any other mailing related issue. We will be glad to help clear up any doubts or questions you may have.
And as always we are a locally owned, family business offering top notch customer service and competitive pricing on all printing, mailing, and signs.